AI Voice Agents in Australia: Privacy Compliance

When you decide to become a reseller of Callin.io in Australia, you are not just offering technology — you are also assuming legal responsibilities under Australian privacy, surveillance, and AI regulation. AI voice agents process personal data including voice recordings and conversations, and even though Callin.io’s LLM servers are hosted in the U.S., you must still comply with Australia’s federal and state/territory laws about notice, consent, recording, data security, and the specific state rules for recording private conversations.

Imagine a hotel in Australia that chooses to use your branded AI receptionist to manage calls. The hotel does not contract directly with Callin.io but with you, the reseller. In this setup:

  • Callin.io acts as the processor, hosting the servers, providing the AI models, and securing the technical environment.
  • You, as the reseller, become the controller in front of the hotels, signing the contract, ensuring compliance, and bridging between Callin.io and the hotel.
  • The hotel is also a controller toward its callers, since it decides how the AI receptionist is used in its daily operations.

This framework applies not only to hotel guests but also to non-guests — suppliers, partners, prospective customers. Every caller is a data subject under Australian law, and their voice recordings (and potentially voice features) count as personal information. So the same obligations apply no matter who is speaking.


Key Legal Requirements in Australia

  • The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to organizations that collect, use, or disclose personal information, including via AI systems. This includes when organisations use AI for purposes like transcription, voice recognition, or voice-based interaction systems.
  • The OAIC has issued guidance on privacy and use of AI, stressing transparency, proportionality, and secure handling of personal data.
  • Consent: under Australian law, you generally need consent or at least notice before recording calls. Some states/territories require all-party consent for recording private conversations under their Surveillance Devices Acts.
  • For example, New South Wales and Victoria require all parties’ consent, while in Queensland one-party consent may be sufficient under certain conditions, as explained in this overview of Australian recording laws.
  • Australia also has national AI Ethics Principles, which highlight privacy, transparency, and accountability as central requirements.

What Resellers Must Do

To operate compliantly in Australia as a reseller of Callin.io, here’s what should be done:

  1. Contract with Callin.io
    Define your role as controller toward hotels, Callin.io as processor. Address how voice data will be processed, stored, used, and secured. Even though servers are in the U.S., describe this clearly and ensure security standards are adequate.
  2. Reseller → Hotel Agreements
    Contracts must require hotels to:
    • Inform callers (guests and non-guests) that calls may be handled by AI, possibly recorded.
    • Obtain consent as required under state law (especially all-party consent states).
    • Maintain recording retention limits (e.g. 30-60 days).
    • Allow caller rights: access, correction, deletion.
  3. Privacy Notice for Callers
    Tell callers:
    • The hotel uses an AI receptionist; calls may be recorded or processed.
    • Voice data will be processed securely, possibly on servers located in the U.S.
    • Purpose of processing (bookings, inquiries, customer service).
    • How they can exercise rights of access, correction, deletion.
  4. Consent & Recording Laws
    Hotels must be guided about state differences. For instance, NSW and Victoria enforce strict all-party consent, while Queensland is more permissive.
  5. Retention Policy
    Define how long recordings are kept, then deleted or anonymized (30-60 days unless required longer by law).
  6. Data Security
    Use encryption, access controls, and secure U.S. server environments.
  7. Breach Notification
    If personal information is compromised, comply with Notifiable Data Breaches scheme under the Privacy Act — meaning notify both OAIC and affected individuals when there is likely serious harm.

Practical Compliance Toolkit & Core Documents

1. Contractual Clause (Reseller → Hotel)

Data Processing and Compliance
The Reseller acknowledges that Callin.io acts as a Data Processor and that the Hotel acts as a Data Controller with respect to all personal information collected during the use of the AI voice agent. The Hotel shall ensure that all callers (guests and non-guests) are informed that their calls may be handled by an AI system, and that voice recordings may be made. The Hotel shall obtain consent as required under applicable state laws, particularly in states requiring all-party consent. The Hotel shall implement appropriate data retention policies (not exceeding 60 days unless otherwise required by law or contract) and facilitate caller rights including access, correction, and deletion. The Reseller will provide the Hotel with privacy notices, call disclaimers, and other compliance materials.

2. Privacy Notice (Hotel → Callers)

Privacy Notice – AI Receptionist Service
We use an AI-powered receptionist system to manage incoming and outgoing calls. Your call may be handled by this system and, where necessary, recorded to assist with bookings, inquiries, or customer service.

Your voice and related personal information will be processed securely in servers located in the United States. The data will only be used for legitimate business purposes and will not be shared for unrelated uses.

You have the right to request a copy of any recording, ask for corrections, or request deletion at any time. Contact [Hotel Contact / Privacy Officer email] to exercise these rights.

We follow strict retention policies and will delete or anonymize call recordings after a maximum of 60 days unless required longer by law or contract.

3. Call Disclaimer (to be played at the beginning of calls)

“This call may be handled by our AI receptionist system and may be recorded. Your data will be processed securely in servers in the United States in compliance with Australian privacy and surveillance laws. If you do not consent, please let us know.”


Compliance as a Competitive Advantage

AI voice agents bring efficiency and modernisation to Australian hotels, but they also raise privacy and recording obligations. Under the Privacy Act 1988, the APPs, and state-based Surveillance Devices Acts, hotels must ensure transparency, obtain consent, and manage data securely.

As a reseller, you provide not only the technology but also the compliance package: contracts, notices, disclaimers, and retention policies tailored to Australian law. This approach protects both you and your hotel clients, and positions your offer as a trustworthy, regulator-ready solution in the Australian market.

Vincenzo Piccolo

Vincenzo Piccolo specializes in AI solutions for business growth. At Callin.io, he enables businesses to optimize operations and enhance customer engagement using advanced AI tools. His expertise focuses on integrating AI-driven voice assistants that streamline processes and improve efficiency.

Vincenzo Piccolo
Chief Executive Officer and Co Founder